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Meridian
11 days from contract to first attributed sale
A regulated business that needed attribution without third-party cookies or vendor-held data.
- Industry
- Fintech
- Team
- 1,200 people
- Relationship
- Customer since 2026
Meridian is regulated, which rules out most of the marketing stack. Third-party pixels are refused at review, and anything that holds customer data outside their own warehouse takes a quarter to approve.
First-party by construction
Trace sets the click ID on Meridian's own domain and receives sales from Meridian's backend. No pixel is placed on the checkout, and no personal data leaves the perimeter — the payload is an ID, an amount and a currency.
What changed
- Compliance review passed in 11 days, the fastest vendor approval of the year
- Attribution coverage of 96% of paid sign-ups, against 61% under the old pixel
- Every event landing in their own Snowflake within the minute